Hello 👋 I’m an independent product design director & innovator with over 15 years of experience in building novel products & services, leading a studio, and driving circularity.

So, what do I do?
I help organisations bring physical products to life. Whatever the brief, I always look for ways to do it better, better materials, smarter end-of-life, less waste.

Highlights

  • Ex-founder and director of FROLIC studio, a sustainability-led product design & innovation studio
    → Certified B Corp | 100+ products | several patents

  • I’ve had the pleasure to have worked with many inspirational companies and organisations
    → Google | IKEA | Philips | KLM | Bowers & Wilkins | Nike | Converse | Adidas | Vattenfall | Volkswagen | PVH | SAP | Intel | Dutch Ministry of Foreign Affairs and Climate Policy

  • Awards are not why I do it, but don’t complain when they happen 🙃
    → Red Dot Design (Best of the Best), iF Design Award, Fast Company (Innovation by Design, World-Changing Ideas), Cannes Lions, ADCN, IxDA Interaction Design Awards, Index Award (Design to Improve Life), The Webby Awards, Ars Electronica

  • Featured in
    → Wired, The Economist, Huffington Post, The Verge, CNET, Engadget, Yanko Design, Fast Company, What Design Can Do, and a whole lot more

Work

Here are snippets from the work I have been involved with.
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Smartians, smarten up the things you love. An IoT product allowing you full flexibility to build your own smart-home in a fun, efficient and inventive way. Visit —>

Smartians, smarten up the things you love.
Make your home smart in a fun, flexible and inventive way without throwing away your beloved devices
Visit —>

Sandu UVC
A COVID-19 decontamination solution to minimise waste of single-use face masks in emerging markets
Visit —>

Fossil Free Crib A crib designed and produced without the use of any fossil fuel. Visit —>

Fossil Free Crib
A crib designed and produced without the use of any fossil fuel.
Visit —>

Modular Covert Camera This connected camera helps document human rights abuse at a grassroots level. Visit —>

Modular Covert Camera
This connected camera helps document human rights abuse at a grassroots level. Visit —>

Pingbell Ping your bell, find your bike. Tradition meets innovation with a bike bell smarter than the rest. Visit —>

Pingbell
Ping your bell, find your bike. Tradition meets innovation with a bike bell smarter than the rest.
Visit —>

KLM Nights Light A night light that counts down the nights until parents return from their trip. Visit —>

KLM Nights Light
A night light that counts down the nights until parents return from their trip.
Visit —>

Award-winning materials
Embedding circularity into the design of ADCN’s prestigious Lamp award
Visit —>

FROLIC studio | Certified B Corp
My pride and joy for over a decade. Founder and director of FROLIC studio, a sustainability-led product design & innovation studio
Visit —>

One smart speaker, four circular tunes
Challenging today’s linear thinking through the lens of various sustainable design strategies
Visit —>